What is australianinteriorauthority.com.au all about?

Lately some very authentic but somewhat dubiuos banner ads have been appearing on website around town lately, for http://australianinteriorauthority.com.au/, or the Australian Interior Authority.

It states new laws and to report suspiciuos persons under the btter australia act ect ect..

Its seems to be viral hype for a new product in my opinon but there are no contact details and little google / web links..

HOwever..

Registry details for the website point to Draffcb, a wmarketing company in melbourne.. The registrant is an account manager there.....starting to look more like attempted viral hype than an actual movement.

http://www.who.is/whois/australianinteriorauthority.com.au/


http://www.draftfcb.com.au/


http://australianinteriorauthority.com.au/



 Eds note: Love the american eagle in the logo lol