So it seems bullyin can be lucrative... Bash some kid, give interview, make easy $40k.
"Caught in between were the 12-year-old Ritchard and 16-year-old Casey, whose families made about $40,000 each for the interviews, with Seven donating to an anti-bully group as well."
From This Sorrid artcile by Adelaide Now:
IT began with a victim fighting back against a bully; now, it's become schoolyard tactics by TV stations.
The brawling A Current Affair and Today Tonight, which used both boys as ratings cannon fodder, accused each other of stealing footage of paid interviews with victim Casey Heynes (on ACA) and bully Ritchard Gale (on TT).
Nine's ACA replayed Seven's TT interview with Gale minutes later on Monday night. It did not attribute the 270 seconds of pure TT replay to it, even including Seven reporter James Thomas's questions and narration above an ACA on-screen watermark.
But that was minutes after TT ran segments of unattributed ACA footage from its Sunday night interview with Casey - but without questions or narration from ACA's reporter.
The unprecedented moment in Australian TV news wars stunned Seven chief David Leckie.
He said it was a complete lift and ordered immediate legal action, while Seven yesterday pursued a copyright claim against Nine.
In response, Nine was pulling out a "tipper full of prior convictions" where TT had used ACA's footage, to counter Seven's legal action.
Caught in between were the 12-year-old Ritchard and 16-year-old Casey, whose families made about $40,000 each for the interviews, with Seven donating to an anti-bully group as well.
Ritchard yesterday left a note on the doorstep of Casey's home which said: "Sorry for hitting you ... hopefully all this trouble will stop after I say sorry to you and shake your hand."
TT last night also interviewed the teen who filmed the fight, who defended his friend Ritchard. He said Ritchard passed him his phone to record the vision but he was not to blame for the fight. "He (Ritchard) was provoked to do it," said the boy, who was suspended for 20 days for
While TT won Monday's national ratings with 1.44 million viewers to ACA's 1.2 million, the latter ironically beat TT in Sydney, with 420,000 viewers to the former's 378,000.